ProductCamp Chicago 2025 Event Guide
We are excited to see everyone at ProductCamp Chicago 2025 on Friday, October 10, 2024. Please use this event guide leading up to and during the event to make the most of your ProductCamp Chicago 2025 experience!
Date & Location
Friday, October 10, 2024
8:00 am - 5:00 pm CT
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McDonald’s Corporation
110 N. Carpenter Street
Chicago, IL 60607 (Map)
ProductCamp Chicago is brought to you by our amazing sponsors and partners
Agenda
An incredible lineup selected by attendees like you. Hard to choose which session to see? Don’t worry, all sessions will be recorded and shared with attendees after the event!
Room Guide | Ray Kroc Fred Turner Pending
8:00 - 8:50 AM - Arrival and Breakfast
9:00 - 9:50 AM - Keynote

Product Management in the Age of AI Ray Kroc
Dan Olsen - Author, The Lean Product Playbook
About Dan
Dan Olsen is a product management trainer, consultant, and speaker. Dan wrote the bestselling product management book The Lean Product Playbook. Dan helps companies build great products and strong product teams. His clients include Google, Facebook, Uber, Amazon, Box, and Walmart. He is also the founder of the 13,000-member Lean Product Meetup community.
10:00 - 10:15 AM - Break/Networking
10:15 - 11:00 AM - Breakouts: Session 1

How to Build Roadmaps that Get You Promoted Ray Kroc
Chris Selle - Head of Growth
Product Management is shifting. Senior product managers are increasingly expected to be more commercial, connecting their work more directly to core business outcomes. In this session, learn how to signal your career interests, tie your work to core metrics, build a forecast for your roadmap, create an executive summary for your manager or skip level, and use it all to position yourself for your next promotion.
About Chris
Like many, my path to Product has been meandering, from Sales Tax Auditor to Corporate Strategy. Since becoming a PM in 2016, I’ve held 6 roles, from IC to Director leading a team of 4. I started in hardware and industrials, and for the past 4.5 years I’ve been in smart home IoT, focused on our mobile app and scaling subscriptions. Today I lead growth, driving product-led initiatives across web and mobile for hardware sales and subscription acquisition.

Beyond Move Fast and Break Things: Product Management in Regulated Environments Pending
Shilpa Mohanty - Associate Director of Product
Most product management advice assumes you can ""move fast and break things."" But what happens when breaking things means regulatory violations, security breaches, or literal financial penalties? As an Associate Director of Product for Payments Processing at Toast, I've learned to navigate the tension between startup speed and enterprise-grade compliance. This session will show you how to maintain product velocity while managing complex technical rollouts in regulated environments.
About Shilpa
Shilpa is an Associate Director of Product for Payments Processing at Toast, where she manages complex technical rollouts serving thousands of restaurants. She brings experience from consumer products, growth experimentation, and holds a Lean Six Sigma Green Belt. Her work spans the intersection of startup agility and enterprise-grade reliability in the fintech space.

Building Responsible AI Frameworks: How to Experiment with Integrity Fred Turner
Kristen DeLap - Fractional COO
Learn how to experiment with AI responsibly. In this session, we’ll cover how to set up ethical, transparent, and risk-based AI frameworks that foster innovation.
We’ll explore:
- core principles for ethical and human-centered AI
- how to categorize tools by risk and compliance needs
- best practices for piloting and scaling AI experiments
You’ll also see how to build a strong governance structure, engage cross-functional stakeholders, and foster a culture of innovation and accountability.
About Kristen
Kristen DeLap is a digital product leader passionate about UX, accessibility, and inclusive teams. Her digital product leadership is defined by building remote teams that excel through clear communication, effective tools, and streamlined processes, culminating in – if all goes accordingly to plan – satisfied users. She's an industry speaker and advocates for women in tech and DEI, living in Chicago with her family and city chickens.
11:00 - 11:15 AM - Break/Networking
11:15 - 12:00 PM - Breakouts: Session 2

How to Surface & Address Your Customers' Pain Points? Ray Kroc
Quentin Reul - Director AI Strategy & Solutions
This presentation unveils the "Lean AI Innovation" methodology; a powerful methodology for startup founders and product teams to create innovative, customer-centric products. Attendees will gain insights into identifying and addressing customer pain points, ultimately increasing their chances of achieving product-market fit, building lasting customer loyalty, and securing a competitive edge.
About Quentin
Dr. Quentin Reul is a leading authority in Neuro-Symbolic AI, a published author with over 20 research publications, and an international speaker on AI strategy. Quentin brings comprehensive experience across the entire AI lifecycle, from strategic scoping and data collection to model development, deployment, and monitoring. He is a vocal champion of "lean innovation", advocating for agile approaches to accelerate product delivery and ensure AI initiatives yield tangible business results.

Platform PMs: Driving Impact When Your Users Are Internal Pending
Rajat Trehan - Director of Product
Platform product management is often underappreciated—especially when end users are internal teams. This session will unpack what it truly means to be a Platform PM, define success when your impact is indirect, your metrics are two layers removed, and your stakeholders span engineering, operations, and product.Learn:
- To advocate for investments that unlock scale, speed, & stability
- Measuring impact when traditional metrics don’t apply
- Strategies for building trust, influence
About Rajat
Rajat is a seasoned executive with a proven track record of driving businesses from idea to scale across industries. At Jones Lang LaSalle, Rajat built a platform [PaaS] used across 80 applications in 30 countries; at Morningstar, Rajat lead a +20 member team of UX, Product, Engineering, to build Morningstar website & Morningstar Investor product; at CME Group, Rajat built web-tools [SaaS] & onboarded market makers to increase trading volume & revenue for +125 year old exchange.

Empowering Business Transformation with a Data as a Product Mindset Fred Turner
Melinda Rodriguez - VP, Senior Manager of Business Intelligence and Data Governance
Embracing Data as a Product can be challenging at all levels, but when given guiding principles, we can empower users to make thoughtful decisions and deliver impactful reporting! This session will provide essentials for your data strategy and engaging talking points to use with executive leadership. You’ll gain practical advice for navigating the obstacles that come with leading end users through a transformative shift in how they approach their business functions and optimize processes.
About Melinda
Over 9 years of experience in product management, currently leading a Data Transformation strategic initiative at the Federal Home Loan Bank of Chicago. I serve as the Business Data Lead overseeing the Data Governance and Business Intelligence function to support our end users through a Data Transformation.
12:00 - 1:00 PM - Lunch
1:00 - 1:45 PM - Lightening Sessions
1:45- 2:00 PM - Break/Networking
2:00 - 2:50 PM - Breakouts: Session 3


What You Were Never Taught About Product...But Need to Know Ray Kroc
Colleen Wilson - Chief Product Officer
Ashley Phillips - Director of Product
Join product leaders Colleen Wilson, Ashley Phillips and their guests as they dive into the topics that every product leader wonders about but are scared to discuss, and take your questions. Topics will include: Networking authentically, balancing likability with respect, setting boundaries and managing stakeholders, navigating company politics, managing your evolving craft in times of change (an AI), resilience in high pressure roles, and product portfolio careers.
About Colleen
Colleen Wilson is an executive product leader specializing in fintech. Throughout her 20+ year career, Colleen has created profitable and loved products, built high performing teams, and led paths to profitability and exit through product operating model excellence. Her experience spans companies large and small including Edward Jones, Square (now Block), Blueleaf, MANTL (acq. Alkami) and now Best Egg.
About Ashley
Ashley is a seasoned product leader with deep experience building innovative B2C and B2B experiences and leading the product teams that launch them, primarily at fintechs (Venmo, Paypal, Galactic) and marketplaces (Groupon, Modest, Provi). She particularly enjoys helping established companies uncover, launch and grow nascent opportunities into revenue powerhouses. Currently, she leads product and design at Aura Frames and is the host of the podcast Notes from Chicago, a love letter to the greatest city on the planet.

Prioritizing Outcomes Rather Than Outputs: Aligning Product Teams for Maximum Impact Pending
Joe Ghali - Director, Business Relationship Management & Innovation
In this session, we’ll dive into what "outcomes over outputs" truly means and how to apply it to your product strategy. Learn how to align product teams around customer-centric outcomes, shift from feature delivery to impactful results, and measure success beyond just shipping products. We’ll discuss practical strategies to overcome common pitfalls, share real-world examples, and help you ensure your teams deliver lasting business value.
About Joe
I’m a product management professional with over 20 years of experience across industries like financial services, healthcare, and manufacturing. I specialize in product transformation, governance frameworks, and aligning teams around outcomes rather than outputs. I’m also the co-host of the podcast "The Product Porch", where I share real-world insights for product managers. Passionate about coaching and mentoring, I bring those same skills to my role as a youth softball coach.


AI-Powered Product Engine: Rapid Prototyping with PM + Engineer Collaboration Fred Turner
Shivam Malhotra - Sr. Product Manager
Samip Jain - Implementation Engineer
AI is reshaping product development. In this live demo, a PM and Engineer from Adyen will show how to iterate faster with AI prototypes, moving from idea to testable demo in hours, not weeks. Learn how to test ideas before you build, gathering feedback early, and how to validate and align with customers, increasing confidence while accelerating delivery and product quality. Attendees will walk away with a practical playbook for rapid, customer-centric prototyping.
About Shivam
With 12+ years in product and engineering, Shivam has learned that a working prototype and demos can be a game-changer for alignment and driving impact. As a Senior PM at Adyen, he and his engineering team love using AI to turn ideas into demos in hours, gathering early feedback and creating customer-focused solutions. He’s a big believer in “demo early, demo often”—and yes, he always asks for one.
About Samip
Samip Jain, an Implementation Engineer with an MS in Engineering & Management from MIT, is a leading expert in B2B enterprise solutions for the last-mile delivery and fintech sectors. He drives API integrations and develops innovative product solutions that leverage AI to address critical business challenges. His hands-on experience in managing enterprise go-live launches has equipped him with unique insights into the entire product lifecycle, ensuring seamless alignment with customer needs and business goals. Leveraging his deep understanding of both technical know-how and product development, Samip continues to drive innovation in the B2B enterprise space.
3:00 - 5:00 – Closing Remarks, Raffles, Happy Hour

Lightening Sessions
Join The Conversation
Tag @ProductCampChicago or #PCC2024 on LinkedIn to join the conversation
Frequently Asked Questions
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Check out all the amazing content, sessions, speakers, and more by visiting the ProductCamp 2023 Content Library
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The Slalom Consulting office is in Aon Center in downtown Chicago.
Parking options in Aon Center may be limited, but there are a number of parking options are available nearby.
Parking Options
AON Center Garage386 E Lake Street
Nearby SpotHero suggestions
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We love volunteers!
If you are interesting in volunteering, please reach out at chicagoproductcamp@gmail.com -
We are excited about your interest in ProductCamp Chicago! Learn more about our sponsorship opportunities on our sponsorship page.
If you have any questions, please feel free to reach out at chicagoproductcamp@gmail.com
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