Sponsor Planning Hub

Maximize Your Sponsor Impact

Help Us Represent Your Brand Effectively

Every ProductCamp Chicago sponsor is featured in our event signage, website, and promotional materials. The more you share with us ahead of time, the better we can represent your brand and connect you with the right audience.

What to Send Us Early

• High-quality logo files (vector or high-resolution PNG) with a transparent background

• Your preferred brand name and tagline

• A short description of your company, product, or service

• Any specific highlights you’d like us to emphasize (e.g., a new launch, hiring needs, key differentiator)

Why It Matters

When we have your assets and messaging in advance, we can:

• Showcase your brand accurately across all platforms

• Ensure consistency in how you’re represented at the event

• Tailor mentions to align with your sponsorship level benefits

• Integrate your highlights into relevant announcements and visuals

For details on how your sponsorship level is promoted, you can review our Sponsor Opportunities page.

Meet Your Next Great Hire

ProductCamp Chicago attracts some of the most experienced and ambitious product professionals in the Chicago — from senior product leaders to skilled practitioners and rising stars. If your company is hiring, this is a rare chance to connect with candidates in a setting that’s casual, authentic, and built for conversation.

Ways to Maximize Your Hiring Presence

• Make it visible. Display a clear, well-designed “We’re Hiring” sign at your booth or table. Include a QR code that links directly to your open roles.

• Share openings early. Send us your job postings before the event so we can feature them in pre-event communications and help direct attendees your way.

• Host informal chats. Have a recruiter, hiring manager, or team member available to talk about your roles and company culture. Informal conversations often lead to strong follow-ups after the event.

• Offer a takeaway. Provide a one-page handout or card listing your open roles, desired skills, and a link to apply.

• Collect interest. Use a sign-up sheet, tablet form, or QR code for attendees to leave their contact info. Follow up within a few days while the event is still fresh in their mind.

Make Your Brand Memorable with Swag and Prizes

The right swag or giveaway can spark conversations, draw attendees to your table, and keep your brand top of mind long after the event ends. At ProductCamp Chicago, creative and useful items always stand out, and raffle prizes give you an extra spotlight moment during event announcements.

Swag That Stands Out

• Plan your quantity. If you want most attendees to leave with something, aim for 200–250 pieces.

• Make it practical. Choose items attendees will actually use, like notebooks, tote bags, water bottles, or phone stands.

• Be conversation-worthy. Quirky, clever, or product-themed swag (like “Feature Creep Repellent” hand sanitizer) gets people talking.

• Keep it portable. Many attendees travel light, so smaller items are more likely to be taken home and used.

Swag Inspiration:

• 🎲 Decision Dice with witty PM phrases like “Ship It” or “Talk to Users”

• 🧴 Feature Creep Repellent branded hand sanitizer spray

• 🗒️ Minimalist branded notebooks

• 🧰 Stakeholder Alignment Kits with stickies, Sharpies, and mints

• 🧢 Classics such as hats, socks, totes, pens, or stickers

If you’re planning something unique, tell us early so we can help build anticipation in event communications.

Raffle Prizes for Extra Visibility

Raffles are one of the most popular parts of ProductCamp Chicago, with dozens of great prizes every year. Attendees receive raffle tickets during morning check-in, and winners are drawn later in the day. As each prize is called, we highlight the sponsor providing it. If your prize is a standout item or unique experience, it’s another great opportunity to get your brand in front of the entire audience.

Prize Ideas:

• Product or service giveaways

• Swag bundles

• Gift cards

• Free consultations or coaching sessions

• Branded experiences or tools

Closing Tip: Have a raffle prize in mind or want to talk through a swag idea? Connect with us at chicagoproductcamp@gmail.com. We are happy to share feedback, help brainstorm, and make sure your giveaway gets the attention it deserves.